
The OWL Project
Presented by Mettacine Woman
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What is Operation Waking Life?
Operation Waking Life (OWL) is a holistic, experience-based program designed to help people step out of autopilot and into a more conscious, vibrant, and sustainable quality of life.
Rather than chasing extreme transformation or short-term challenges, OWL focuses on building a personal “quality-of-life constellation”—a set of daily, weekly, and seasonal practices that support brain health, embodiment, meaningful relationships, and a richer perception of time.
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OWL is about Intentionality
Participants learn how to:
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Introduce novelty in manageable, repeatable ways
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Strengthen the body–mind–relationship ecosystem
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Design habits that are obtainable, sustainable, and adaptable
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Experience life as fuller rather than simply faster
The Philosophy Behind OWL
Unawake live, not quite as happy
Life becomes predictable. Time collapses. Days blur.
OWL is built on the understanding that:
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Novel experiences expand perceived time
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Habits should serve aliveness, not replace it
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Sustainability matters more than intensity
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Awareness grows through action, not abstraction
OWL meets people where they are:
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Those who need to start slow
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Those who are ready to go all in
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Those who have already built habits and want to re-enchant daily life
The OWL Structure (Overview)
OWL unfolds in phases, allowing participants to choose a pace that matches their capacity and lifestyle.
Phase 0: Foundation (Preparation)
This phase sets the tone and direction.
Components
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Create a personal OWL Manifesto
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Clarify values, constraints, and intentions
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Choose a starting pace (gradual or immersive)
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Map a realistic schedule for OWL practices
This phase ensures the program supports your life, not overrides it.
Phase 1: Body (60 Days – Habit Installation)
Daily Practices
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Hydration: 1 gallon of water
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Health-slanted eating (not restrictive, intentional)
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Strength training: 30 minutes
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Cardio: 30 minutes
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Body selfies (private, observational—not performative)
This phase emphasizes consistency over optimization.
Phase 2: Body (Sustainability Mode)
Ongoing Practices
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Exercise shifts to 5 days per week
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Hydration shifts to minimum: half bodyweight (oz)
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Nutrition remains intentional, flexible, and livable
This phase teaches participants how to keep going without burnout.
Mind Practices (All Phases)
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Read 10 pages of nonfiction daily
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Daily meditation (length scales with capacity)
The focus is not intellectual consumption—but attention training.
Primary Relationships
OWL recognizes that a meaningful life is relational.
Participants commit to:
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Intentional quality time with key people
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Presence over productivity
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Repair, play, and curiosity in close relationships
OWL Challenges: The Experience Engine
Unlike bucket lists, OWL Challenges are designed to be:
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Repeatable
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Scalable
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Sustainable across a lifetime
Challenges operate across three layers of depth and frequency:
🦉 Layer 1: Weekly Novelty (Micro-Disruption)
Frequency: Once per week
Purpose: Wake up perception
Examples:
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Try a fruit you’ve never eaten
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Write a love note to the universe and gift it (with or without money)
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Explore a town you’ve never visited
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Take a different route home
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Have a conversation you’ve been avoiding
🦉 Layer 2: Monthly Skill or Creation
Frequency: One per month
Purpose: Restore competence and agency
Examples:
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Learn to change a tire
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Make accent pillows instead of buying them
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Start an herb garden
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Cook a cuisine you’ve never attempted
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Build or repair something functional
🦉 Layer 3: Seasonal Life Expansion
Frequency: Quarterly or seasonal
Purpose: Reorient identity and narrative
Examples:
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Solo travel or retreat
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Launch a creative or service project
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Redesign a living space
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Commit to a learning arc or apprenticeship
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Mark transitions with intentional rituals
Participants may engage in one layer or all three, depending on capacity.
Access & Community (Free)
The OWL Project is free at its core.
Free components include:
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Entry into the OWL Facebook Group
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Weekly prompts and challenges
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Community accountability
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Shared reflections and integration
The free experience is designed to be complete and valuable on its own.
Coaching & Paid Programs
Paid offerings exist for those who want:
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Deeper structure
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Personalized guidance
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Accountability and momentum
1. Private 1:1 Coaching (High-Touch)
Tier 1: OWL Alignment Coaching
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Biweekly sessions
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Manifesto refinement
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Habit and schedule design
Suggested rate: $300–$400/month
Tier 2: OWL Immersion Coaching
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Weekly sessions
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Full integration across body, mind, relationships
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Direct challenge design
Suggested rate: $700–$1,000/month
2. Public / Group Coaching (Guided Community)
Tier 1: OWL Guided Cohort
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Monthly group calls
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Structured phases & challenges
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Community accountability
Suggested rate: $49–$79/month
Tier 2: OWL Immersion Cohort
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Biweekly group calls
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Hot-seat coaching
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Expanded challenge tracks
Suggested rate: $149–$199/month
What OWL Is (and Is Not)
OWL is:
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Practical
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Flexible
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Experience-driven
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Rooted in real life
OWL is not:
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A detox
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A hustle program
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A perfection challenge
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A one-time reset
In One Sentence
Operation Waking Life is a phased, sustainable system for designing a life that feels longer, richer, and more consciously lived—one intentional experience at a time.
THINGS TO KNOW
1. Your Day 1 starts whenever YOU decide. This is your journey — begin when it feels right for you.
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2. You DO NOT have to be a MW Member to participate in 75 Hard: A Tactical Guide to Winning the War with Yourself — the free program created by Andy Frisella.
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3. You DO NOT need to be a Mettacine Woman Member to participate in my 75 Hard Support Project, which includes access to the following:
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Weekly Pep Talks via Zoom (currently Thursdays at 7:30 EST for up to 30 min
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Food Lists, Meal Ideas, and Recipes to keep you inspired and nourished.
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4. Mettacine Woman Members will also benefit from:
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Access to my personal journey videos, where I'll also offer additional guidance and mindset tools along the way.
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Direct Text Access — message me with questions you forgot to ask during our Pep Talks. I’ll reply within 24–48 hours, and selected Q&As (kept anonymous) will be shared on the MW Blog.
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Food recipes and Detox Strategies for the gut and liver.
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Dietary Supplement Guidance tailored for women’s health and vitality.
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Access to Educational Videos to deepen your understanding of wellness practices.
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Time Management Strategies to help you balance discipline and self-care.
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Tips on Diet, Exercise, Stamina, and Strength for women at every stage of life.
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Peri/Post-Menopause Truth-Telling and Tips for navigating this powerful transition with grace, and considerations unique to the female body when taking on a challenge like this.
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How to Silence the Naysayers and protect your peace and purpose.
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Text Encouragement & Empowerment Reminders — because you are powerful beyond measure.
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Self-Honesty Tools to help you stay accountable even when it’s easier not to.
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